1 Job in Florence, KY
America's Best Restaurants is Hiring a Paid Media Specialist Near Florence, KY
Location: Florence, KY
Employment Type: Full-time
Job Description:
Are you an analytical, results-driven professional with a passion for digital advertising? We're seeking a Paid Media Specialist with a proven track record in managing successful paid media campaigns across various platforms. As a key team member, you'll be responsible for developing and executing paid advertising strategies tailored to our client's objectives and target audience.
Responsibilities:
- Develop, execute, and manage paid media campaigns across various platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads, Tiktok Ads) to achieve client objectives and KPIs.
- Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
- Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
- Regularly monitor budgets to optimize ROI and achieve predefined KPIs, such as CTR, CPL, and ROAS.
- Create and test compelling ad copy and landing pages to improve click-through rates, conversion rates, and user experience.
- Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
- Effectively communicate campaign performance, insights, and recommendations to team members.
- Stay current with industry trends, platform updates, and best practices to improve campaign strategies and performance continuously.
- Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape.
Qualifications:
- 1-2 years of experience in marketing, advertising, or managing Social Media Ad Accounts including Facebook and Instagram.
- Experience with paid search tools (Google Ads, YouTube, etc.).
- Experience with social media ad platforms (Facebook, Instagram, LinkedIn, TikTok).
- Detail-oriented and self-motivated in a hybrid work capacity.
- Skilled at putting metrics in place and evaluating them regularly.
- Ability to deploy effective lead nurturing campaign strategies.
- Proficient in post-campaign analysis to determine performance and ROI.
- Expertise in communication via various channels including phone, email, webinar, and face-to-face meetings.
- Familiarity with Google Analytics, Google Ads, and other relevant tools preferred.
Additional Benefits:
Flexible work schedules
Opportunity for growth and advancement within the company
8 weeks vacation
Medical//Dental//Vision Insurance
401k with Match
Company Trips and OutingsWork Environment:
We have a laid-back, casual, work environment.
Job Summary
Full Time
$59k-78k (estimate)
03/07/2024
07/02/2024
The job skills required for Paid Media Specialist include Advertising, Insight, Analysis, KPI, Google Analytics, Digital Advertising, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Media Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Media Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Media Specialist positions, which can be used as a reference in future career path planning. As a Paid Media Specialist, it can be promoted into senior positions as an Advertising Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Media Specialist. You can explore the career advancement for a Paid Media Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Media Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Media Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
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Step 3: View the best colleges and universities for Paid Media Specialist.
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